Problem
Events such as Black Friday or sales campaigns concentrate, within minutes, a volume of traffic far above the usual level. If the cache is not pre-warmed in advance, the first minutes of the event — also the most critical for conversion — suffer bottlenecks and degraded performance. Scaling infrastructure helps absorb load, but it does not by itself solve the problem of having all the information “cold” at the moment of highest demand.
Solution
We developed our own tool able to anticipate load in this type of event, dynamically pre-warming every platform cache before the public opening. The solution fills the cache efficiently just before the event starts, and also makes it possible to control requests per second in real time, guaranteeing stability even under massive traffic peaks, without depending solely on scaling infrastructure.
Results
A faster, more stable user experience, even at the most demanding traffic peaks.
System outages avoided during the moments of highest demand.
Higher conversion thanks to a platform that responds well precisely when most users are buying.